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Product & Brand Implementation

  • 46281
  • Johannesburg, South Africa
  • Corporate
  • Permanent
  • Africa
  • Hybrid
  • Full Time

Product & Brand Implementation Manager

Job Purpose

Lead the coordination and deployment of new brands to support IWG’s rapid global expansion. This role is pivotal in delivering transformation programmes that bring new brands to market efficiently and effectively. It combines strategic programme management with operational execution to ensure every brand launch supports scale, customer experience, and commercial success.

Responsibilities

  • Accelerate go-to-market execution for new brands.
  • Coordinate concept design, product development and rollout across global teams.
  • Support sales enablement through product positioning and collateral.
  • Collaborate cross-functionally to align product, design, and property teams.
  • Manage external partners to deliver product initiatives.
  • Coordinate and streamline processes to support scale and speed.

Experience / Required Skills

  • Background in consulting or property, with product delivery experience.
  • Strong commercial awareness and strategic thinking.
  • Skilled in stakeholder management, program management and cross-functional collaboration.
  • Excellent written and verbal communication skills.
  • Fluent in English.
  • Self-starter with a proactive mindset and delivery focus.

About IWG

IWG is the world’s leading flexible workspace provider – with the world’s most ambitious growth programme to open 30,000+ new centres over the next decade to complement our international network of 4,000+ tech-enabled, sustainable and inspiring flexible work centres. Across our multiple brands, including Regus, Spaces, HQ and Signature, we’re provide world-beating workplace solutions to over 80% of Fortune 500 companies, including Netflix, EY, Amazon and Uber, as well as to local small start-ups, entrepreneurs and emerging businesses.

Carbon Neutral Workplaces

IWG’s purpose is to help everyone have a great day at work, while protecting people and the planet.  We are proud to supply all our customers  with carbon-neutral workplaces, and have a strong climate action plan in place to help us achieve our objective of Net Zero emissions by 2040.

Leading Employer Award

IWG is proud to be the recipient of a Leading Employer Award in 2022, 2023 and 2024. Awarded exclusively to the top 1% of employers, the accolade is testament to our diverse global workforce and the role everyone plays in bringing our purpose, culture and values to life, every single day.

Join us at https://careers.iwgplc.com/home

IWG and its brands, including HQ, Regus, and Spaces, are equal opportunity, affirmative action employers. We invite applications from all individuals, regardless of ethnicity, gender, disability, religion, or sexual orientation. All applications will be considered and evaluated based on merit. We do not practice unfair discrimination. Preference will be given to suitably qualified individuals from underrepresented groups, according to our Employment Equity Plan, as required by the Employment Equity Act of South Africa.

IWG and its brands, including HQ, Regus, and Spaces, are equal opportunity, affirmative action employers. We invite applications from all individuals, regardless of ethnicity, gender, disability, religion, or sexual orientation. All applications will be considered and evaluated based on merit. We do not practice unfair discrimination. Preference will be given to suitably qualified individuals from underrepresented groups, according to our Employment Equity Plan.

We’ve been made aware that a few job applicants have received messages appearing to come from the IWG recruitment team, claiming that the next step in the hiring process involves a mandatory training course requiring payment. Please be advised that this is false. At no point during our recruitment process are candidates asked to pay for a course or any other service.

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