Senior Product Manager

Locations - Serbia, Croatia, Czech Republic and UK

About the company

IWG has been at the forefront of the flexible workspace revolution for more than 30 years. We have made it possible for organisations and individuals everywhere to take a new approach to the traditional working day. We have over 3,400 locations across over 110 countries allowing millions of people every day to have a great day at work.

Our customers are start-ups, small and medium-sized enterprises, and large multinationals. With unique business goals, people and aspirations. They want workspaces and communities to match their needs. We provide them with choice through our portfolio of brands, covering serviced offices (Regus, Spaces, HQ, Signature and No18), commercial real estate brokerage and managed office solutions.

Join us at www.iwgplc.com

Job Purpose

We are looking for a Senior Digital Product Manager to help lead the evolution of the IWG mobile app — a key touchpoint for millions of users navigating flexible workspaces worldwide. In this role, you will be responsible for shaping and executing product initiatives that support our ambition to build one of the most intuitive and reliable workspace booking experiences on the market. You will work across discovery and delivery cycles to enhance the app’s usability, consistency, and performance, ensuring that users can effortlessly find, book, and manage their workspace needs anytime, anywhere.

You’ll collaborate closely with our Director of Apps & Experience and cross-functional teams to define priorities, solve real user problems, and drive measurable impact. This is a role for someone who understands that the magic of a great product lies in the details, in consistency, and in clarity of experience

Key Responsibilities

• Understand IWG’s strategic and competitive position and deliver products that are recognised as the best in the industry.
•  Identify opportunities to improve our product offering across our entire stack - our user mobile apps 
  (Android and iOS), our backend APIs, our internal tools for operations and integrations with third party 
  services.
• Translate strategic direction into clear product roadmaps, ensuring alignment with business objectives 
  and user expectations.
• Empathise with the needs of our users, how they sit in the context of the flexible working space, and 
  the opportunities arising from them.
• Create, maintain and prioritise the product backlog in alignment with the product roadmap and vision, creating appropriate business cases to drive product enhancement.
• Integrate usability studies, research and market analysis into product requirements to enhance user 
  satisfaction.
• Define, monitor, and analyze key metrics to evaluate performance, inform iterations, and track success.
• Translate product strategy into detailed requirements and prototypes.
• Create and maintain a structured, well-prioritized backlog in collaboration with design, engineering, 
  and data teams to quickly deliver features that delight our users. Maintain an ‘always be shipping’ 
  mindset at a sustainable pace.
• Communicate timelines and progress with stakeholders to ensure they are up to date and bought-into the development lifecycle.
• Evaluate delivered features to measure their impact and learn from how they performed.
• Develop detailed insights into user behaviour and use them to iterate rapidly.

Required Skills, Experience & Qualifications

• Strong product experience, ideally worked in high growth teams, preferably in the mobile/ecommerce/consumer space.
• 5+ years of product management experience, with proven success in delivering consumer-facing 
  mobile apps (iOS/Android)
• Led the delivery of substantial projects from start to finish.
• Experienced at pulling, crunching and analysing data.
• Solid product intuition combined with a data-informed mindset comfortable defining and 
  interpreting metrics, A/B tests, and user insights.
• Strong understanding of technology.
• Logically minded and strong on empathy, you collect information from a variety of sources, 
  and synthesise it effectively.
• Excellent communication and stakeholder management skills – You adjust your communication and 
  working style to suit a wide range of stakeholders.
• Other important attributes are conscientiousness, entrepreneurship, proactivity, curiosity, 
  communication skills, attention to detail, teamwork and a strong sense of ownership

Preferred Qualifications

• Excellent communication and stakeholder management skills – You adjust your communication and working style to suit a wide range of stakeholders.
• Previous experience in platforms involving bookings, reservations, scheduling, or real-time availability 
  management.
• Background in proptech, travel, airlines, hospitality, or marketplace products.
• Familiarity with tools like Amplitude, Hotjar, Contenful, Firebase, Jira, Figma, Notion or similar
• Understanding of app store optimization, performance tracking, and mobile release cycles
• Exposure to service design and how digital products integrate with physical service environments 
  (optional, but a plus)