Job Description
Job Title: Area Manager
Location: Regional opportunities across North America
Reporting To: Area Vice President

About the company

IWG is the unrivalled global leader in flexible workspace, six times the size of our nearest
competitor. With 14 different brands, an impressive array of support services, and a world-class, end-to end digital platform for connecting companies to workspace, we're fully invested in our customers success.

Our companies help more than 8 million people and their businesses to work more productively. We provide
workspace for the world’s largest companies, delivering sustainable demand and income for our partners.
Digitalization and new technologies are transforming the world of work. People want the personal productivity
benefits of living and working how and where they want. Businesses want the financial and strategic benefits. 
Our customers are start-ups, small and medium-sized enterprises, and large multinationals. With unique 
business goals, people, and aspirations. They want workspaces and communities to match their needs. They 
want choice.

Through our companies we provide that choice, and serve the whole world of work: Regus, Spaces, No18, HQ 
and Signature, just to name a few. We create personal, financial, and strategic value for businesses of every 
size. From some of the most exciting companies and well-known organizations on the planet, to individuals 
and the next generation of industry leaders. All of them harness the power of flexible working to increase 
their productivity, efficiency, agility, and market proximity.

Learn more about what we do for our team members and customers: www.iwgplc.com and what we do for 
our partners: https://www.iwgplc.com/en-gb/develop-a-location

Purpose:
This role is a key member of the North America Leadership Team and reports directly to an Area Vice President. 
The Area Manager (AM) is accountable for driving profitability by effectively managing sales and operational 
performance across a defined geographic area with multiple business centers representing our brands.
The AM's primary focus is on leading a team of Area Sales Managers and City Managers, who, in turn, oversee 
the operational teams managing daily center operations and the sales workforce. Together, they work to 
achieve revenue, occupancy, and profitability targets.
A significant part of this role’s success in our fast-growing, dynamic organization lies in driving revenue growth 
through new sales, client upgrades, expansions, client retention, and service revenue.
IWG has an ambition to get to 30,000 locations over the medium-term by executing multiple strategies and leveraging multiple channels including (but not limited to):

 Company-owned locations
 Managed partnerships (with building owners)
 Franchise partnerships(with building owners and franchise operators)
 M&A

Key Responsibilities:

1. Managing Operations and Customer Service Teams
• Ensure all centers are consistently “show-ready,” operating efficiently, and delivering exceptional 
customer service while maintaining strong occupancy and profitability. 
o Oversee new client onboarding processes.
o Drive service revenue growth and high-quality delivery.
o Focus on client retention and satisfaction.
o Ensuring timely billing, adherence to the collections process, resulting in minimal bad debt

2. Leading a Direct Sales Force
• Recruit, manage, and train a team of sales professionals with a “hunter” mindset to meet revenue, 
occupancy, and profitability targets, leveraging support from Learning & Development and Regional Sales 
Performance teams.
• Optimize revenues by enhancing lead conversion and driving sales growth across all products and 
services. 
o Lead generation and marketing initiatives.
o Conduct effective client tours.
o Improve sales conversion rates.
o Manage and evaluate team performance.

3. Driving Business Unit Performance
• Develop and implement the area sales plan in alignment with company goals and objectives.
• Analyze local market dynamics to maintain competitive pricing strategies.
• Execute a comprehensive strategy to achieve business targets. 
o Enhance customer satisfaction (NPS).
o Drive occupancy, revenue, and profit growth.

4. Brand and Market Engagement
• Act as a strong brand ambassador, actively networking within the local business community to gather 
market insights and generate sales leads.
• Stay informed on competitor activity and industry trends to capitalize on commercial opportunities.

5. Coaching and Team Development
• Foster team growth by mentoring and coaching staff, providing constructive feedback, and unlocking their 
full potential to improve skills and productivity.
Required Skills, Experience & Qualifications:
• Proven experience managing multiple locations and teams effectively.
• Demonstrated success in driving top-line revenue growth and consistently improving performance month 
over month.
• Skilled at cultivating a strong team culture that fosters collaboration and positivity.
• Track record of developing, managing, and tracking pipeline opportunities to achieve business goals.
• Flexible and resourceful with a “can-do” mindset and a disciplined approach to business development.
• Self-motivated, ambitious, and eager to contribute to a team with high-growth objectives.
• Exceptional ability to inspire and lead sales teams, ensuring they are well-resourced, coached, and 
developed with support from the Sales Performance team.
• Extensive experience overseeing multi-unit operations within a defined geographic area.
• Proficient in monitoring and evaluating performance through accurate and timely reporting.
• Strong professional communication and networking skills, capable of building high-level business 
relationships.
• Customer-focused mindset with the ability to adapt and remain calm in high-pressure or rapidly changing 
situations.
• Proficient in Microsoft Office applications, including Word, Excel, PowerPoint, and Outlook.
• Preferred qualifications include experience in commercial real estate, managing multi-unit operations, 
leading a direct B2B sales force, and P&L management.