Catalogues Manager

Please note that the location showed is for the advert purpose only. The location of this role is flexible anywhere within the UK or other EU countries/ Remote

Role Overview 

IWG is seeking a creative and engaging Catalogues Manager to support the IWG Customer Content team in creating powerful and compelling content that supports IWGs strategic vision and. This role will manage the creation and execution of all pivotal catalogues. They will be instrumental in developing and managing a diverse suite of materials (digital and physical) tailored to various customer types and different stages of the customer sales journey. The Catalogues Manager will ensure our core communication materials are both visually appealing but also commercially effective, and combine engaging storytelling with best-in-class design and publishing (and latest tech enablers).  

The ideal candidate will have a solid understanding of audience-engagement, a keen eye for detail and possess a strong understanding for what engages audiences emotionally and mentally. The Catalogue Manager, reporting to the Head of Customer Content, will collaborate closely with sales and marketing teams, and agencies to create world-class customer engagement materials that drive inquiries and convert leads into sales. 

Key Responsibilities 

• Audience focused:  
• Working closely with the sales team and other key stakeholders in the business to understand their needs (inc. tools & materials), understand the diverse needs of various customer segments and audiences to create tailored presentations that resonate.  
• Develop and execute a compelling presentations that align with IWG's overall marketing and business objectives.  
• Work with agencies to deliver best in class output in a timely way.  
• Engaging Content Development:  
• Manage the creation of high-quality, compelling content that meets each brief.  
• Collaborate with the Head of Customer Content to ensure that the materials reflect IWG's identity and creative vision.  
• Stay on top of the latest trends and innovations in presenting tools and methodologies  

Qualifications  

• 5+ years of experience in marketing, publishing, or a related field, with a focus on customer-facing materials. 
• Proven experience in managing creative projects, particularly in the sales enablement or marketing areas  
• Experience of working in a sales driven organisation   
• Excellent project management skills to take from brief to execution.  
• Strong communications skills and an ability to both understand and connect with an audience  
• Excellent written and verbal communication skills, with the ability to craft compelling narratives and content.  
• A customer-centric mindset with a passion for delivering exceptional customer collateral. 
• Proficiency in digital marketing tools and platforms, as well as content management systems. 

About the company

IWG has been at the forefront of flexible working for more than 30 years. With over 3,500 locations around the globe, spanning brands including Regus, Spaces, Signature and HQ, we have made it possible for businesses of all sizes to make the transition to hybrid working, empowering employees to work wherever and whenever is most convenient.

We help more than 8 million people and their businesses to work more productively, supported by a choice of professional, inspiring and collaborative workspaces, communities and services.

As the world’s leading provider of hybrid work solutions, with four times the number of locations compared to its nearest competitor, IWG is already working with over 80% of the Fortune 500 and counts businesses including Amazon, Netflix, EY and Uber amongst its customers.

Companies of all sizes are shifting to flexible working to lower costs, improve employee retention and lower their carbon emissions. The flexible workspace is expected to grow by 600% by 2023, when 30% of all office space will be hybrid. We are growing our network faster than ever to keep up with demand from customers as we work towards our goal of reaching 30,000 centres.

Carbon Neutral Workplaces

IWG’s purpose of helping everyone have a great day at work, while protecting people and the planet is at the heart of everything we do. We are proud to supply all of our customers worldwide with carbon neutral workplaces, and we have a strong climate action plan in place to help us achieve our objective of Net Zero emissions by 2040.

Leading Employer Award
IWG is proud to be the recipient of a Leading Employer Award ongoing since 2022. Awarded exclusively to the top 1% of employers, the accolade is testament to our diverse global workforce and the role everyone plays in bringing our purpose, culture and values to life, every single day. 

Join us at https://careers.iwgplc.com/home