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Digital Applications Director
Reports to: CEO Digital and Marketplace
Location: Flexible (Zug, London, or major global hub)
Team Size: 50-70
The Opportunity
IWG needs a transformational digital leader to unify 27+ digital properties into a world-class ecosystem driving over $4B in revenue. You'll integrate acquired platforms with our existing brands (Regus, Spaces, HQ, Signature, Basepoint) while scaling infrastructure to support a fast-growing network across 120 countries.
Your Mission: Transform these digital properties into high-performing assets that drive 30-50% revenue growth annually through superior user experience, conversion optimization, and technical excellence—establishing IWG as the digital leader in flexible workspace.
Why This Matters: With 72% of workers preferring hybrid arrangements and flexible workspace growing from 5% to 20-30% of the total office market by 2030, IWG sits on a $2T opportunity. Digital excellence will determine who captures this growth.
What Success Looks Like: You'll be remembered as the leader who transformed IWG from a collection of fragmented digital properties into a unified, best-in-class ecosystem that drove 40-60% of company revenue, enabled capital-light expansion to 30,000 locations, and positioned IWG as the undisputed digital leader in flexible workspace for the next decade.
The Challenge: This isn't a greenfield build—it's enterprise-scale transformation requiring political savvy, integration mastery, and the ability to drive change across established organizations. You'll need to balance brand autonomy with centralized standards, navigate complex stakeholder dynamics, and deliver results quickly while building for long-term sustainability.
Perfect For: Digital leaders who've "been there, done that" with multi-brand portfolios, platform integrations, and digital transformation at scale. You're commercially driven, pragmatic over perfectionist, and thrive in the complexity of global enterprises. You want C-suite impact and the satisfaction of building something that matters.
What You'll Own
Strategic Leadership
Property Excellence & Revenue
Platform & Operations
Integration & Analytics
Team & Culture
Who You Are
Experience of Scale:
Proven Track Record:
Technical Must-Haves
SEO & Organic:
AI & Platforms:
MarTech & Data:
Testing & Optimization:
Leadership Essentials
Strategic Vision:
Operational Excellence:
People & Culture:
Commercial Acumen:
About IWG
World's Largest Flexible Workspace Provider
Our Brands: Regus | Spaces | Signature | HQ | No18 | Basepoint | OpenOffice
Plus marketplace properties: InstantOffices | OfficeSpace | DaVinciVirtual | EasyOffices | Coworker and more
Awards & Recognition:
IWG and its brands, including HQ, Regus, and Spaces, are equal opportunity, affirmative action employers. We invite applications from all individuals, regardless of ethnicity, gender, disability, religion, or sexual orientation. All applications will be considered and evaluated based on merit. We do not practice unfair discrimination. Preference will be given to suitably qualified individuals from underrepresented groups, according to our Employment Equity Plan, as required by the Employment Equity Act of South Africa.
IWG and its brands, including HQ, Regus, and Spaces, are equal opportunity, affirmative action employers. We invite applications from all individuals, regardless of ethnicity, gender, disability, religion, or sexual orientation. All applications will be considered and evaluated based on merit. We do not practice unfair discrimination. Preference will be given to suitably qualified individuals from underrepresented groups, according to our Employment Equity Plan.
We’ve been made aware that a few job applicants have received messages appearing to come from the IWG recruitment team, claiming that the next step in the hiring process involves a mandatory training course requiring payment. Please be advised that this is false. At no point during our recruitment process are candidates asked to pay for a course or any other service.
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