Director of Product & Sales Integration

The Director of Product & Sales Integration is accountable for delivering measurable revenue growth by aligning product, sales, and marketing. You will be the single point of contact for the product team and be the bridge for our sales enablement departments. This will ensure every product from offices, meeting rooms, virtual offices, memberships and enterprise solutions are positioned, priced, and sold in a way that maximises conversion and customer value.

Reporting to the EVP of Commercial Enablement, you will lead the integration of the product and sales strategy into a sales delivery plan by defining how our products are packaged, presented, and monetised across all markets.

You will equip sales teams with the right propositions and enablement tools to accelerate deals and increase average revenue per customer. Your success will be measured by the commercial outcomes: conversion uplift, deal value growth, reduced sales cycle, and consistency of product execution across digital and physical channels.

This is a hands-on, results driven leadership role that turns strategy into action and ensures that our sales operations department have clear programme plans for their go-to-market rollouts.

Key Responsibilities

Product & Sales Integration

• Own the end-to-end integration between product strategy and sales delivery by ensuring every workspace product is packaged, priced, and positioned to sell.
• Act as the single commercial link between the Product team and Sales Enablement, ensuring all product updates translate into clear sales propositions and market launch plans.

Sales Enablement & Delivery Readiness

• Lead the creation of sales collateral, configurators, and quoting tools that bring products to life and support consultative selling.
• Partner with Sales Ops and Marketing to track performance across the funnel (enquiry-tour-deal-renewal).

Pricing, Positioning & Commercial Optimisation

• Use analytics and A/B testing to optimise how products are displayed, priced, and described across digital and physical channels.
• Continuously refine offers and bundles to align with customer demand, market dynamics, and revenue targets.

Go-to-Market Execution & Campaign Alignment

• Translate product launches into actionable sales campaigns with clear messaging, timelines, and success metrics.
• Partner with Marketing to align campaigns, digital storefronts, and sales strategy and product positioning

Key Objectives

• Accelerate Revenue Growth
• Integrate Product into Sales Departments
• Shorten Sales Cycle
• Improve GTM Consistency
• Drive Data-Led Decisions

Required Experience & Skills

• 5+ years’ experience in sales strategy, commercial enablement, or product teams.
• Proven track record of driving measurable revenue growth by integrating product, sales, and marketing strategies.
• Demonstrated success in launching and scaling go-to-market plans across multiple regions, with clear performance impact on conversion, deal value, and customer retention.
• Experience leading cross-functional programmes spanning Product, Sales, Marketing, Pricing, and Operations, with clear accountability for commercial outcomes.
• Hands-on experience developing and managing sales enablement frameworks, toolkits that directly improve sales performance.

About the company

IWG has been at the forefront of flexible working for more than 30 years. With over 5,400 locations around the globe, spanning brands including Regus, Spaces, Signature and HQ, we have made it possible for businesses of all sizes to make the transition to hybrid working, empowering employees to work wherever and whenever is most convenient.

We help more than 8 million people and their businesses to work more productively, supported by a choice of professional, inspiring and collaborative workspaces, communities and services.

As the world’s leading provider of hybrid work solutions, with four times the number of locations compared to its nearest competitor, IWG is already working with over 80% of the Fortune 500 and counts businesses including Amazon, Netflix, EY and Uber amongst its customers.

Companies of all sizes are shifting to flexible working to lower costs, improve employee retention and lower their carbon emissions. The flexible workspace is expected to grow by 600% by 2023, when 30% of all office space will be hybrid. We are growing our network faster than ever to keep up with demand from customers as we work towards our goal of reaching 30,000 centres.

Carbon Neutral Workplaces
IWG’s purpose of helping everyone have a great day at work, while protecting people and the planet is at the heart of everything we do. We are proud to supply all of our customers worldwide with carbon neutral workplaces, and we have a strong climate action plan in place to help us achieve our objective of Net Zero emissions by 2040.

Leading Employer Award
IWG is proud to be the recipient of a Leading Employer Award in both 2022 and 2023. Awarded exclusively to the top 1% of employers, the accolade is testament to our diverse global workforce and the role everyone plays in bringing our purpose, culture and values to life, every single day. 

Join us at https://careers.iwgplc.com/home