Partnership Sales Manager.

                                                                        Market Researcher

                                                                        市场营销调研

 

The core objective is to drive IWG’s asset-light expansion in China by identifying, qualifying, and nurturing high-potential office building landlords/property owners. Leverage data-driven insights and multi-channel strategies to generate actionable leads for the PSM team

核心目标是通过识别、筛选和培养高潜力的写字楼房东/业主，推动IWG在中国的轻资产扩张, 利用数据驱动的洞察力和多渠道策略为PSM团队生成可操作的潜在客户

Key responsibilities:

• Priority Zone Mapping: Analyze city-level economic data (e.g., GDP growth, FDI inflows, office worker populations, etc.) and real estate trends (vacancy rates, rental yields, new supply pipelines) to rank target cities/areas
• Help to maintain and enhance good relationships with international brockage firms, such as Cushman, CBRE, JLL, etc. to ensure IWG growth strategy and management deal offerings are cascaded to brockage’s local branches across the country
• Search and identify local brokers and agencies who can generate leads for PSM team
• Explore non-traditional channels/partners for leads generation: e.g. RE marketing/event agencies; construction companies for office developers, hotel owners, etc
• Search real estate events that IWG could attend for brand exposure and leads generation
• Collect data on office buildings with low occupancy and new supply to the market, make cold call to identify potential interests and pass on to PSM for follow-up
• Digital scouting to identify local competitive operators for potential roll-in projects

主要职责：

• 优先区域映射：分析城市层面的经济数据（如GDP增长、FDI流入、上班族人口等）和房地产趋势（空置率、租金收益率、新供应管道），对目标城市/地区进行排名
• 帮助维持和加强与库什曼、世邦魏理仕、仲量联行等国际经纪公司的良好关系，以确保IWG的增长战略和管理交易产品能够逐级传达给经纪公司在全国各地的当地分支机构
• 搜索并确定可以为PSM团队产生潜在客户的当地经纪人和代理商
• 探索非传统渠道/合作伙伴以产生潜在客户：例如可再生能源营销/活动代理
• 搜索并确定可以为PSM团队产生潜在客户的当地经纪人和代理商
• 探索非传统渠道/合作伙伴以产生潜在客户：例如可再生能源营销/活动代理；办公楼开发商、酒店业主等建筑公司
• 搜索IWG可以参加的房地产活动，以获得品牌曝光和潜在客户
• 收集低入住率办公楼和市场新供应的数据，拨打电话以确定潜在利益，并转交给PSM跟进
• 数字侦察，为潜在的滚动项目识别当地有竞争力的运营商

Required skills & Experience:

• Strong capability for market research and data analysis
• Good communication
• Proactive sales mentality, not afraid of cold calling.
• 3-5 years experience in market research or inside sales with a real estate broker or other industries preferred

所需技能和经验：

• 强大的市场调研和数据分析能力
• 良好的沟通技巧和双语能力
• 积极主动的销售心态，不排斥陌生拜访
• 3-5年房地产经纪人或其他行业市场调研或内部销售经验优先

 

About IWG

IWG is the world’s leading flexible workspace provider – with the world’s most ambitious growth programme to open 30,000+ new centres over the next decade to complement our international network of 4,000+ tech-enabled, sustainable and inspiring flexible work centres. Across our multiple brands, including Regus, Spaces, HQ and Signature, we’re provide world-beating workplace solutions to over 80% of Fortune 500 companies, including Netflix, EY, Amazon and Uber, as well as to local small start-ups, entrepreneurs and emerging businesses.

About you

You’ll need to be passionate about working in a high-growth sector and ready to play a leading role in disrupting the commercial real-estate industry. You’ll excel at growing your network rapidly and taking our proposition to them. And you’ll thrive on initiating and closing multiple high-value deals at pace driven by your tenacity and expertise.

Whether pursuing your own leads or following up on centrally-driven enquiries, you’ll highlight what makes an IWG partnership so special. By ensuring prospective partners fully understand the value of our proposition, you’ll be doing much more than simply meeting sales targets. And thanks to your outstanding communications skills – primarily in your local language but also with a good level of English – you’ll be able to present a truly compelling narrative to large and small audiences alike.

Most importantly though, you’ll have the right, can-do mindset: passion, curiosity, pride, drive and ownership. We’ll look after the rest.

What you’ll be doing

Join our team of over 200 Partnerships Sales Leaders and you’ll get to harness your entrepreneurial mindset, strong business and financial acumen, and commitment to achieving outstanding business development results as we add to the over 1,000 deals in 50+ countries closed in the past year alone.

From one day to the next, you’ll get the chance to:

• Agree high-value deals to deliver inspiring new partner locations, leveraging your expertise to expand the IWG network in every town and city
• Hunt out exciting opportunities in commercial buildings of all types across your region, pitch for new partnership opportunities, convince partners to invest anywhere from £250k to £1m+ to develop a new IWG branded centre and close out deals quickly & effectively
• Showcase the value of the IWG partnership proposition to your network of B2B connections
• Source ambitious partners who match our growth goals and can help drive our rapid growth through building conversions, new development locations or competitor conversions
• Employ a dynamic and versatile approach to business development, tailoring it to our partners’ varying commercial needs and requirements
• Actively manage your pipeline of opportunities to drive each opportunity from initial contact, through detailed commercial negotiations, all the way to a signed commercial agreement.

Carbon Neutral Workplaces

IWG’s purpose is to help everyone have a great day at work, while protecting people and the planet.  We are proud to supply all our customers  with carbon-neutral workplaces, and have a strong climate action plan in place to help us achieve our objective of Net Zero emissions by 2040.

Leading Employer Award

IWG is proud to be the recipient of a Leading Employer Award in 2022, 2023 and 2024. Awarded exclusively to the top 1% of employers, the accolade is testament to our diverse global workforce and the role everyone plays in bringing our purpose, culture and values to life, every single day.

Join us at https://careers.iwgplc.com/home