About the company  

IWG has been at the forefront of the flexible workspace revolution for more than 30 years. We have made it possible for organisations and individuals everywhere to take a new approach to the traditional working day. We have over 3,400 locations across over 110 countries allowing millions of people every day to have a great day at work.   

Our customers are start-ups, small and medium-sized enterprises, and large multinationals. With unique business goals, people and aspirations. They want workspaces and communities to match their needs. We provide them with choice through our portfolio of brands, covering serviced offices (Regus, Spaces, HQ, Signature and No18), commercial real estate brokerage and managed office solutions.   

Applications open to - Croatia, Serbia, Czech Republic and UK 

Role Purpose

As a Product Analyst, you will play a critical role in driving data-informed decision-making across our digital marketing and product teams.

Your primary focus will be leveraging Amplitude to uncover actionable insights about user behaviour, product performance, and feature adoption.

You will use this insight to feed into our Conversion Rate Optimisation (CRO) programme to improve website and app conversion rates, and downstream sales performance.

You will work closely with product owners, designers, and tech to translate complex data into clear recommendations that enhance user experience and support our marketing strategy.

This role will involve implementing and managing Amplitude tracking and reporting across several global brands, with the support of our dev and analytics agencies.

This role is ideal for someone who is passionate about analytics, curious about user journeys, and eager to influence product improvement through data.

Key responsibilities

• Work with our analytics agency and engineering teams to define necessary events to track across our platform, ensuring data quality and completeness.
• Leverage Amplitude to analyse user behaviour, product usage, and feature adoption across web and mobile platforms.
• Build and maintain dashboards, cohorts, funnels, and retention reports to support decision-making.
• Partner with marketing, analytics and finance to define and track key performance indicators (KPIs).
• Conduct deep-dive analyses to identify opportunities for product improvements and growth.
• Translate complex data into clear, actionable insights and communicate findings to stakeholders.
• Help to ideate and design experiments (A/B tests) to validate hypotheses and measure impact on conversion and engagement rates.
• Collaborate with data, engineering and analytics teams to ensure data quality and consistency.
• Advocate for data-driven culture within the product organisation by promoting best practices in analytics.
• Stay up to date with Amplitude’s evolving features and recommend new ways to enhance analytics capabilities.
• Deploy and manage Amplitude implementations across multiple websites and mobile apps, ensuring consistent tracking, event taxonomy, and data governance.
• Collaborate with stakeholders across the organisation to understand their data needs and deliver precise data solutions. Provide training and support to ensure data is used effectively across teams.

Background and experience

• Bachelor’s or Master’s degree in Data Science, Statistics, Computer Science, or a related field.
• 2–5 years of experience in product analytics, data analysis, or a related field
• Experience using Amplitude for product insights, event tracking, and cohort analysis, or other similar product analytics platform
• Strong understanding of digital product metrics (e.g., activation, retention, engagement, conversion)
• Experience working with cross-functional teams including product, engineering, and design
• Familiarity with SQL and programming languages such as Python or R is desirable.
• Experience with A/B testing tools, such as Optimizely
• Understanding of event taxonomy design and analytics implementation best practices
• Experience managing analytics across multiple digital platforms (web and mobile apps)
• Exposure to data visualisation tools (e.g., Looker, Tableau, Power BI) is a plus
• Experience with Google Analytics and Google Tag Manager
• Strong knowledge of event tracking implementation and data validation techniques.
• Background in tech, SaaS, e-commerce, or mobile-first products is advantageous
• Experience using AI to improve workflows and gain product analytics insight

Desirable Skills

• Exceptional command of English in both written and spoken communication, with the ability to convey complex ideas clearly and professionally to people at all levels of the business.
• Strong commercial awareness and performance focus from all activity
• Strong time management and task planning skills
• Ability to take the initiative and solve problems without supervision
• Constantly looking for ways to learn and become more efficient
• Operate with a positive attitude at all times, contributing further to our team focused approach
• Have the ability deliver high quality work and do what needs to be done to meet and exceed expectations
• Always maintain a highly professional approach, with colleagues and external parties

Competencies

Bright and naturally inquisitive, enthusiastic and helpful, self-motivated, organised, ability to manage own workload, ability to build relationships, ability to multi-task, business awareness and commercial approach, professionalism, attention to detail, collaboration, responsiveness, innovativeness, adaptability, versatility.